Package Design Blog

How to Choose a Packaging Design Agency


Let's face it. Packaging creates a tremendous impact on your product's sales. This and all the advantages of effective branding make it necessary to hire professionals for this part of your marketing campaign. Of course, there are many packaging design agencies out there, and that's a good thing. More choices means more chances of finding one that meets your needs to a T, but how exactly do you choose a good packaging design agency? What are the things you have to consider?


First of all, look at the agency's reputation. Use the Internet to find all the information you need. Find out the top agencies in your area and read reviews on them. Also take time to go over some related online publications, where you can get some clues on which agencies are highly esteemed in the industry. The idea at this point is to cut your work in half by checking out only those agencies that are actually worth a look. Click this link!


Aside from the Internet, you can also ask people in your business circle who may have hired a packaging agency before. Ask them what they liked about that agency and whether they would hire the same people for a future project. In fact, getting information from people you personally know is hands down the best way to do it, view website here!


Once you have gathered a few agency names, go back to the Internet and check out each of their websites. Get a feel for how they do their things. Make it a point to explore their clients page, where you will find a list of at least the biggest companies they've worked with. Agencies usually offer options for different budgets, so even if you're a small company, don't hesitate to consider an agency with big national clients. Visit this website at for more details about packaging.


With your final list of prospects, start calling each one and ask for an appointment. During this meeting, pay special attention to how they treat you. Are they polite and do they listen to their ideas? Do they wait for you to finish talking or do they start imposing their own ideas without even knowing what you really want. They may be the experts, but you're still the client and you still own your product. That only means they have to listen before talking.


Definitely, you'll want to dig deeper into their portfolio. Do their packaging designs look very similar or is each one unique to and appropriate for the product? Do they convey a clear message? Do they look well thought out?


You'll also want to consider the rapport you have with the people at the agency. Do you think you can can actually work with them? This may seem unimportant, but people usually have better outputs if they're working with those they are at least comfortable with.


Finally, don't think that you have to limit yourself to one agency. In fact, you should consider two or three simultaneously so you can compare them and choose the best. After all, without no point of reference, you can never accurately say that a certain agency is right for you.